# Tmall
Latest news and articles about Tmall
Total: 6 articles found
From Delivery to Dialogue: How AI and Service Are Recasting China’s Home Appliances Market at AWE 2026
AWE 2026 in Shanghai showcased a pivot in China’s home appliance sector from product and price competition toward service ecosystems and AI‑embedded devices. Major platforms used the event to promote integrated delivery‑and‑installation services, exclusive first launches and a wave of robotic and AI eyewear prototypes aimed at embedding intelligence into daily household routines.
Kao Pulls KATE’s Online Flagships from China as It Repositions Upmarket
Kao’s KATE will close its Tmall and Douyin flagship stores on 1 April 2026 as part of an online channel optimisation tied to the group’s wider premiumisation strategy. The move reflects mounting pressure on foreign mass-market cosmetics in China from local rivals and costly platform dynamics, even as Kao retains other China operations and aims to prioritise higher-margin brands.
Apple Slashes iPhone Air Price by ¥2,500 in China as Tmall New‑Year Sale Kicks Off
Apple will cut the price of the 256GB iPhone Air from ¥7,999 to as low as ¥5,499 during Tmall’s Lunar‑New‑Year sale, a ¥2,500 drop driven by an official price cut plus advertised national rebates. The move, alongside recent promotions on Pro models, indicates Apple is using more aggressive discounting to navigate a price‑sensitive and highly competitive Chinese smartphone market.
Apple Cuts iPhone Air Price by Rmb2,500 in China’s Tmall New‑Year Sale — A Tactical Push to Stimulate Demand
Apple will slash the 256GB iPhone Air price in China’s Tmall New Year festival from Rmb7,999 to Rmb5,499 through an official Rmb2,000 cut plus a national subsidy, part of broader discounts across its product range. The move highlights Apple’s tactical use of platform promotions to stimulate demand amid fierce competition from domestic rivals and a maturing smartphone market.
Apple Slashes Prices in China: iPhone Air Sees Record RMB 2,500 Cut in Tmall New‑Year Blitz
Apple has initiated a major New‑Year promotion in China via its Tmall flagship, cutting up to RMB 2,500 from the iPhone Air’s launch price and offering discounts across Macs, iPads and accessories. The sale — timed for Lunar New Year and supported by limited stock allocations — signals aggressive channel management and highlights the Chinese market’s growing price sensitivity and the role of eSIM adoption in Apple’s local strategy.
Apple Slashes iPhone Air Prices in China as New‑Year Tmall Push Signals Demand Pressure
Apple has initiated a major New‑Year sale on its Tmall store in China, cutting the iPhone Air’s effective price by roughly RMB 2,500 and extending discounts across its device lineup. The move — the third sizable promotion in about a month — highlights demand pressures in China and precedes Apple’s January 29 quarterly results.