# Yili
Latest news and articles about Yili
Total: 3 articles found
The Garden in the Freezer: Why China’s Ice Cream Giants are Betting on Broccoli and Kale
China's ice cream market is pivoting toward vegetable-based flavors as growth in traditional dairy and fruit segments slows. While major dairy giants are betting on healthy 'clean label' products, the sector faces challenges from misleading marketing and a lack of clear nutritional standards for vegetable content.
Milking the Past: The Structural Collapse of China’s Dairy Duopoly
China's dairy industry has transitioned from a stable duopoly to a 'one superpower' market dominated by Yili, as rival Mengniu falters. Falling birth rates, a glut of raw milk, and the failure of high-cost marketing strategies have plunged the sector into its most significant contraction in 15 years.
China’s Dairy Sector Hits a Cold Snap: Subsidy Gambles, Channel Fights and a Race to ‘Functional’ Milk
China’s dairy market experienced broad declines in 2025 as liquid‑milk consumption and core categories cooled, pressuring corporate profits and prompting market leaders to spend heavily on infant‑formula subsidies to lock in future users. The sector is pivoting toward higher‑margin functional and lifecycle nutrition products, but faces high R&D costs, channel friction and the risk of rapid homogeneity.