# Zhang Xiaoquan

A Broken Handle, a Firedrill and a Nearly ¥6bn Hangover: How Zhang Xiaoquan’s Quality Scandal Exposed a Deeper Corporate Crisis

A viral video showing a Zhang Xiaoquan kitchen scissor handle snapping has reopened scrutiny of the century‑old brand, exposing product‑quality issues and weak customer service. The crisis comes amid a far larger financial implosion: the controlling shareholder’s aggressive expansion and cross‑guarantees have left Zhang Xiaoquan enveloped in nearly ¥6bn of risk, prompting judicial restructuring and asset auctions.