# channel shift
Latest news and articles about channel shift
Total: 2 articles found
Budweiser APAC’s China Problem: How the ‘Premium King’ Lost Its Foothold
Budweiser APAC’s 2025 results reveal steep declines in revenue, volume and profit, driven largely by loss of momentum in China. A shift in Chinese beer consumption from on-premise drinking to at-home and instant retail, coupled with aggressive up‑market moves by domestic rivals, has eroded Budweiser’s once-dominant position. The new China-born CEO has begun a product and channel reset, but 2026 is shaping up as the make-or-break year.
320,000 Down: China’s Smoke-and-Spirits Shops Shrink as Margins Vanish
A steep downturn in China’s dedicated tobacco-and-liquor shops has wiped out margins and closed roughly 320,000 outlets in 2025, reflecting shifts in consumer behaviour, channel strategies and pricing transparency. The result is a structural retail shakeout in which surviving businesses will need new models of service, niche focus or integration with digital channels to stay viable.