# eSIM
Latest news and articles about eSIM
Total: 3 articles found
Apple Slashes iPhone Air Price in China as New‑Year Promo Exposes Demand Strain
Apple has launched a large Lunar New Year promotion in China that cuts 2,000 yuan off the iPhone Air and applies discounts across Macs, iPads and accessories. The move, coupled with deeper third‑party markdowns, points to inventory and demand pressures for the iPhone Air months after its launch and illustrates Apple’s tactical use of price to defend share in a fiercely competitive high‑end Chinese market.
Apple Slashes Prices in China: iPhone Air Sees Record RMB 2,500 Cut in Tmall New‑Year Blitz
Apple has initiated a major New‑Year promotion in China via its Tmall flagship, cutting up to RMB 2,500 from the iPhone Air’s launch price and offering discounts across Macs, iPads and accessories. The sale — timed for Lunar New Year and supported by limited stock allocations — signals aggressive channel management and highlights the Chinese market’s growing price sensitivity and the role of eSIM adoption in Apple’s local strategy.
Apple Slashes iPhone Air Prices in China as New‑Year Tmall Push Signals Demand Pressure
Apple has initiated a major New‑Year sale on its Tmall store in China, cutting the iPhone Air’s effective price by roughly RMB 2,500 and extending discounts across its device lineup. The move — the third sizable promotion in about a month — highlights demand pressures in China and precedes Apple’s January 29 quarterly results.