# gold jewellery
Latest news and articles about gold jewellery
Total: 4 articles found
Golden Queues: How China’s luxury-gold rally birthed a high‑risk daigou economy
A recent surge in gold jewellery prices in China has spawned a lucrative but fragile daigou (proxy buyer) market. While experienced resellers have made substantial short‑term gains by exploiting store promotions and scarcity, the trade is exposed to fraud, leverage risks and collapsing margins as competition intensifies.
Laopu Gold’s 20–30% Price Shock Sparks Queue Mania, Resale and a Bid to Be China’s Next Luxury Name
Laopu Gold implemented a large 20–30% retail price increase that triggered massive online and in-store demand, queues and a small secondary market for orders. The episode underlines growing overlap between Chinese heritage gold brands and international luxury consumers while exposing risks from copycats, price volatility and possible demand fatigue.
How China’s Gen Z Is Rewiring Lunar New Year Spending — From Digital Red Packets to Pet Gift Boxes
China’s Generation Z is transforming Lunar New Year consumption from bulk, family‑oriented shopping into personalised, social and digital rituals. Micro‑paid digital items, pet‑focused gifts, experience tourism and DIY gold‑making exemplify a broader shift toward emotional and social value over material abundance.
China’s Old-Brand Gold Rewrites Luxury: Craft, Culture and a Post‑Logo Market
Laopu Gold’s 2025 surge shows a structural shift in Chinese luxury from logo‑driven status symbols to culture and craft‑led value. Backed by strong store performance, immersive service and recovery of artisanal techniques, the brand has forced global houses to reconsider how they compete in China’s evolving high‑end market.