# iMoutai
Latest news and articles about iMoutai
Total: 3 articles found
Liquor and Leverage: Moutai’s Calculated Gambit in a Cooling Economy
Kweichow Moutai has raised the price of its flagship Feitian liquor for the first time in eight years, a strategic move designed to reclaim profits from distributors and bolster its balance sheet. Unlike previous hikes, this occurs during a period of economic cooling, signaling a shift toward direct-to-consumer sales and a tightening of the brand's legendary pricing power.
Moutai’s Double-Edged Hike: Why China’s National Liquor is Defying a Souring Market
Kweichow Moutai has ended an eight-year price freeze by raising the retail price of its flagship Feitian liquor to 1,539 RMB. The move aims to reclaim profit from distributors and curb market speculation while signaling the brand's unique resilience in a struggling economy.
Moutai’s Price Rollercoaster: Scarcity Spurs Volatility as China’s Baijiu Market Splits
Feitian Moutai is experiencing renewed scarcity and sharp price moves ahead of China’s spring festival, even as other premium baijiu brands show relative price stability. Online sales at promotional prices are heavily contested but have not significantly displaced offline demand, and producers are shifting to non‑price promotions to stimulate consumption.