# management vacancy

Heritage Baijiu Brand Jinzhongzi Sinks Deeper as China Resources’ Rescue Stalls

Jinzhongzi, an Anhui-based baijiu maker and former provincial heavyweight, has warned of a ¥150–190 million loss for 2025 — its fifth consecutive annual loss. The company is highly dependent on low-price and provincial sales, has failed to scale mid- and high-end channels, and remains without a permanent general manager after China Resources’ 2022 investment failed to deliver a turnaround.