# platform competition
Latest news and articles about platform competition
Total: 3 articles found
Alibaba Stakes 3 Billion RMB on 'Action' AI to Win the Spring Festival Battleground
Alibaba is investing RMB 3 billion in a Spring Festival campaign that stitches its Qianwen AI into commerce and local services to serve as an action-capable assistant. The move contrasts with Tencent’s cash-driven social push and ByteDance’s entertainment-focused AI experiences, and could determine which platform secures the mainstream AI entry point in China.
Alibaba’s Qianwen Escalates Spring Festival Subsidy War — 3 Billion RMB Pushes AI from Chat into Commerce
Qianwen has launched a 3 billion yuan Spring Festival campaign, enlisting multiple Alibaba ecosystem services to offer free orders and large cash red packets aimed at turning AI from a chat tool into a transactional assistant. The push comes amid competition from rivals such as Yuanbao, which offered 1 billion yuan in red packets, and marks a broader pivot by Chinese platforms to embed AI into everyday commerce during the high-spend Lunar New Year period.
Red-Envelope Arms Race: China’s Tech Giants Make Lunar New Year the Battleground for AI Entrypoints
Chinese tech giants are using traditional Lunar New Year red‑envelope campaigns to fight for dominance over consumer AI entry points, with Baidu and Tencent pledging hundreds of millions to a billion yuan in giveaways. These promotions aim to convert festival virality into long‑term control of AI interfaces and datasets, but they also carry high cost, regulatory and competition risks.