# pre‑New Year demand

Maotai’s Pre‑New Year Rollercoaster: Prices Spike Then Slide, Leaving Traders Exposed

Maotai prices swung sharply around the Lunar New Year, with single‑bottle quotes briefly rising to about ¥1,830 before retreating to ¥1,740–¥1,780. Wholesale boxed vintages saw modest declines while single‑bottle retail prices remained comparatively stable, underscoring festival demand and speculative trading pressures that strain small merchants.