# price cut
Latest news and articles about price cut
Total: 3 articles found
Apple Slashes iPhone Air Price in China as New‑Year Promo Exposes Demand Strain
Apple has launched a large Lunar New Year promotion in China that cuts 2,000 yuan off the iPhone Air and applies discounts across Macs, iPads and accessories. The move, coupled with deeper third‑party markdowns, points to inventory and demand pressures for the iPhone Air months after its launch and illustrates Apple’s tactical use of price to defend share in a fiercely competitive high‑end Chinese market.
Apple Slashes iPhone Air Price by ¥2,500 in China as Tmall New‑Year Sale Kicks Off
Apple will cut the price of the 256GB iPhone Air from ¥7,999 to as low as ¥5,499 during Tmall’s Lunar‑New‑Year sale, a ¥2,500 drop driven by an official price cut plus advertised national rebates. The move, alongside recent promotions on Pro models, indicates Apple is using more aggressive discounting to navigate a price‑sensitive and highly competitive Chinese smartphone market.
Apple Slashes iPhone Air Prices in China — Official Cut Plus State Subsidy Cuts Up to ¥2,500
Apple has cut the iPhone Air price in China by up to ¥2,500, combining a ¥2,000 official discount with a national subsidy to bring the starting price to about ¥5,499. The unprecedented promotion reflects weak smartphone demand and intense competition in China, and raises questions about Apple’s premium positioning and margin strategy in its largest overseas market.