# pricing strategy
Latest news and articles about pricing strategy
Total: 2 articles found
Moutai’s Zodiac Reset: Horse-Year Release Marks End of Speculative Boom and a Return to Consumption
Moutai’s Horse-year zodiac release cooled quickly as the company deliberately tightened distribution and pricing, shrinking speculative premiums and redirecting the series toward consumption and collecting. The dual-version product design and timed releases aim to broaden access while protecting scarcity, but channel delays and cautious sentiment mean short-term risks remain.
Apple China Rolls Out Short Lunar‑New‑Year Price Cuts — Up to ¥1,000 Off Select Devices
Apple China is offering up to ¥1,000 off selected devices on its website from 24–27 January 2026, covering iPhone 16 models but excluding iPhone 17. The limited‑time move is aimed at stimulating Lunar‑New‑Year purchases, managing inventory and competing with domestic rivals while preserving overall pricing strategy.