# pricing strategy
Latest news and articles about pricing strategy
Total: 6 articles found
Xiaomi’s Lei Jun Confirms Next‑Gen SU7 Will Be Priced Higher as Company Pushes Upmarket
Xiaomi founder Lei Jun announced that the next‑generation SU7 will carry a higher price tag to reflect substantial upgrades in safety, driving, intelligence and luxury. The model is slated for launch this month and Xiaomi is preparing mass production and deliveries. The price increase signals Xiaomi’s intent to move the SU7 upmarket, balancing improved product quality against the risk of alienating value‑oriented buyers.
Apple Goes Down‑market in China: iPhone 17e Launches from ¥4,499
Apple has launched the iPhone 17e in China with a starting price of ¥4,499, marking a deliberate move into the midrange smartphone market. The model is likely intended to broaden Apple’s user base and boost services revenue, while posing margin and cannibalisation challenges for the company.
Apple Lists iPhone 17e in China at ¥4,499, Opens Pre‑orders on March 4 — A Bid for the Mid‑Market
Apple has listed a new iPhone 17e on its China website at a starting price of ¥4,499 with 256GB of storage, opening pre‑orders on March 4 at 22:15. The move signals a targeted push into China’s price‑sensitive mid‑range, aiming to broaden Apple’s addressable market while preserving ecosystem advantages.
From Near-Death to Market Leader: How Zhu Jiangming Turned Leapmotor into EV’s Surprise Champion — and Why the Hard Part Lies Ahead
Leapmotor, led by founder Zhu Jiangming, vaulted from near-bankruptcy to become the top-selling Chinese new-energy carmaker in 2025 by combining strict cost control, aggressive price-for-feature models and deep in-house engineering. Strategic investments from Stellantis and FAW, plus a successful export push, underpinned growth, but challenges remain: brand elevation, sustainable profitability amid incentive rollbacks, and governance weaknesses exposed by a recent legal snag.
Moutai’s Zodiac Reset: Horse-Year Release Marks End of Speculative Boom and a Return to Consumption
Moutai’s Horse-year zodiac release cooled quickly as the company deliberately tightened distribution and pricing, shrinking speculative premiums and redirecting the series toward consumption and collecting. The dual-version product design and timed releases aim to broaden access while protecting scarcity, but channel delays and cautious sentiment mean short-term risks remain.
Apple China Rolls Out Short Lunar‑New‑Year Price Cuts — Up to ¥1,000 Off Select Devices
Apple China is offering up to ¥1,000 off selected devices on its website from 24–27 January 2026, covering iPhone 16 models but excluding iPhone 17. The limited‑time move is aimed at stimulating Lunar‑New‑Year purchases, managing inventory and competing with domestic rivals while preserving overall pricing strategy.