# private domain

Bird’s‑Nest Brand Tightens Belt and Recasts Premium Product for Mass Market as Sales Stagnate

Yan Zhiwu reported a slight revenue decline to RMB 2.001 billion in 2025 alongside a 20.6% rise in net profit driven by cost reductions and factory upgrades. The company is pivoting from pure premium bird’s‑nest products toward lower‑priced convenience formats and peptide‑based extensions, but channel weaknesses and brand risks leave growth prospects uncertain.