# private‑domain marketing

Inside China’s Private‑Domain Sales Machine: Cheap Medicines Repackaged and Sold at Five‑Fold Markups to the Elderly

A 3·15 investigation exposed a private‑domain marketing industry in China that repackages low‑cost medicines and supplements into expensive, persuasive video lectures sold to elderly consumers. The scam hinges on fabricated expert authority and intimate social‑platform channels, yielding markups of up to five times the purchase price and prompting renewed regulatory scrutiny.