Latest news and articles about product localization
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Budweiser APAC’s 2025 results reveal steep declines in revenue, volume and profit, driven largely by loss of momentum in China. A shift in Chinese beer consumption from on-premise drinking to at-home and instant retail, coupled with aggressive up‑market moves by domestic rivals, has eroded Budweiser’s once-dominant position. The new China-born CEO has begun a product and channel reset, but 2026 is shaping up as the make-or-break year.
