# services sector

Beijing Draws Up Plan to Lift Household Incomes as Consumption Becomes China’s Growth Bedrock

China’s NDRC is preparing a package of measures to boost urban and rural household incomes and shore up consumption, pairing immediate demand support—such as trade‑in subsidies and job stabilisation—with investment, service‑sector expansion, and reforms to spur private participation. The moves respond to data showing consumption is now a leading driver of growth even as officials warn of a supply‑demand imbalance.