# store closures
Latest news and articles about store closures
Total: 4 articles found
Xibei’s Founder Abandons Personal Branding as Chain Braces for Heavy Losses and Store Closures
Xibei founder Jia Guolong said he will stop cultivating a personal brand and return to frontline operations as the group forecasts more than RMB 600 million in losses and prepares to close about 30% of its stores. New investors have increased the company's registered capital modestly, signalling both concern and continued faith in the chain’s underlying assets.
A Founder’s Fight with Public Perception: Why Xi Bei’s 102 Store Closures Are More Than an Influencer Feud
Xi Bei will close 102 stores and lay off about 4,000 workers as it faces over RMB 600 million in projected losses, a crisis compounded by a public feud between founder Jia Guolong and influencer Luo Yonghao. The dispute highlights how consumer perceptions, amplified online, can inflict severe damage on dining chains already facing a broad consumption downturn and dimming IPO prospects.
Xibei’s Retreat: How a Social-Media Feud Exposed a Chinese Chain’s Fragile Economics
A public feud between Xibei founder Jia Guolong and influencer Luo Yonghao has coincided with a sharp operational retrenchment at Xibei, which plans to shutter 102 stores after reporting a 50% drop in January sales. The episode highlights how reputational attacks over alleged use of pre‑prepared ingredients can amplify real economic fragility in China’s full‑service restaurant sector.
Xibei’s Retreat: How a Viral Roast Exposed Deeper Faultlines in China’s Casual‑Dining Sector
Xibei has closed about 120 stores and faces losses surpassing 500 million yuan after a trust crisis over its use of pre‑prepared ingredients was amplified by a viral post from internet personality Luo Yonghao. The shutdowns reflect deep structural pressures in China’s casual‑dining sector — high rents, falling per‑meal spending and fragile brand trust — rather than a single cause.