# user retention

Tencent’s Billion‑Yuan Red‑Envelope Push: A Sprint to Seed Long‑Term AI Habits

Tencent distributed RMB 1 billion in red envelopes to promote its AI app Yuanbao ahead of the 2026 Lunar New Year, briefly overloading servers and generating broad, short‑term engagement. The campaign bought reach inside Tencent’s vast social graph, but turning festive trials into lasting AI habits will depend on product depth, day‑to‑day usefulness and sustained infrastructure investment.