Blue Book on Internet Advertising Governance in the AIGC Era Released

China News Service reported that the Blue Book on Internet Advertising Governance in the AIGC Era was officially released on October 24 during the 33rd China International Advertising Festival. The blue book explains that illicit industries utilize AI to generate highly realistic assets in bulk and forge authoritative endorsements, making manual review insufficient. In response, it outlines governance methods across ad delivery, dividing risks into content violations, technical confrontation, transaction chains, and new scenarios, while offering recommendations across eight areas. Demonstrating practical methods of governing AI with AI, multimodal large models analyze images, text, and audio concurrently to understand context and identify violations. Ocean Engine commercial security content policy head Xiao Tao stated that smart review systems complete reviews for 90% of materials within 10 minutes, improving efficiency by 75%. Following standardized rules, platforms conduct regular risk inspections, update interception tactics for modified variants, advance early recognition and handling, and impose strict measures up to account closure or police referrals for malicious fabrications and repeated violations.

AI platforms integrate user feedback to offer targeted protections, allowing elderly users to submit evidence without barriers and access human customer support, while parents utilize standardized templates to resolve certain issues on the same day.