European Buyers Seek Agency Deals at Canton Fair Amid Chinese EV Expansion

China News Service reported that overseas purchasers converged on the new energy vehicle and smart mobility exhibition section at the 140th Canton Fair to inspect vehicles and negotiate pricing directly with Chinese automakers. Calzada Amorrortu Martin, a buyer from Spain, stated during the fair that he intends to strengthen cooperation with Chinese enterprises and secure agency agreements ahead of competitors to sell Chinese new energy vehicles in Europe. Martin, an established car dealer, noted that China's development in new energy vehicles leads globally and requires a pragmatic European approach. He mapped out a multi-stage partnership path beginning with agency sales, followed by introducing Chinese technology and engaging in industrial chain cooperation to build factories for localized vehicle manufacturing. Another Spanish buyer, Blanco Aparicio Jesus Maria, explained that while he initially worried Chinese firms might take over market share and affect local carmakers, he recognized the necessity of pursuing differentiated opportunities. He noted that electric vehicles require complementary charging points and stated his intention to cooperate with Chinese companies to deploy charging infrastructure. Separately, Hong Kong buyer Tsang Kwai-yin examined the driving range and safety performance of an alternative fuel heavy truck at the Sinotruk International booth. Tsang commended the truck for its environmental profile, energy cost savings compared to fuel-powered vehicles, and modern design.

Spanish buyer Blanco Aparicio Jesus Maria initially harbored concerns that Chinese companies would take local market share, impact European vehicle manufacturers, and increase regional unemployment. Consequently, he shifted his business approach toward seeking differentiated cooperation with Chinese enterprises, particularly through collaborating on charging piles and related replenishment infrastructure.