Business & IndustryAnalysis

Ke Holdings Posts First GTV Growth in a Year as Secondary Sales Surge

Secondary-home transactions jumped 25% year-on-year in the second quarter, lifting operating margins to a three-year peak.

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The Brief

Ke Holdings, China's largest real estate brokerage and transactions platform, reported a 6.3% year-on-year increase in total gross transaction value to 933.8 billion yuan for the second quarter of 2026, marking its first annual expansion in a year. The turnaround was spearheaded by a 25% jump in existing-home sales volume, which lifted net revenue to 24.5 billion yuan and pushed adjusted operating margin up 8.5 percentage points to 14.6%. The results reflect stabilizing consumer demand in secondary housing across core metropolitan markets alongside tighter working capital management.

Why it matters

As China's leading residential transaction intermediary, Ke Holdings serves as an operational bellwether for urban housing demand. The firm's return to positive GTV growth signals that recent municipal easing and lower mortgage hurdles are beginning to restore liquidity in the secondary market. Furthermore, its operational metrics demonstrate that platform brokers are adapting to an era dominated by existing homes rather than new construction.

China context

China's property sector is undergoing a structural transition from an era driven by high-volume primary development to one anchored by existing housing stock and upgrade purchases. With local governments dismantling purchase restrictions and subsidizing trade-in transactions, the secondary market has emerged as the primary source of residential liquidity. Improvements in platform cash generation and shorter developer receivable cycles also point to marginal relief in transaction-level settlement friction.

Editor's View

EDITOR'S VIEW — Analysis and inference, not factual reporting. Ke's performance reflects a strategic pivot away from opening new storefronts toward extracting higher throughput from existing broker networks. By keeping store count stable while lifting per-store transaction counts by 26%, the company unlocked notable operating leverage. Just as significant as the headline revenue growth is the reduction in new-home accounts receivable turnover to 39 days, demonstrating that the platform has insulated its balance sheet from developer credit strains by enforcing stricter cash-collection rules.

What to watch

  • Whether the momentum in secondary housing sales carries through into the second half of the year.
  • The extent to which secondary liquidity translates into renewed buyer demand for new residential developments.
  • Ke's ability to maintain accounts receivable turnover under 40 days as developer liquidity conditions evolve.

Key Takeaways

  • 1Ke Holdings achieved 933.8 billion yuan in Q2 2026 GTV, up 6.3% year-on-year, marking its first annual increase in four quarters.
  • 2Existing-home transaction volumes grew 25% year-on-year, pushing segment revenue to 7.0 billion yuan with a 46.1% contribution margin.
  • 3Net revenue rose to 24.5 billion yuan, and adjusted operating margin reached a three-year high of 14.6%.
  • 4New-home segment revenue rose 3.8% year-on-year to 8.9 billion yuan, rebounding 77.1% sequentially.
  • 5Operating cash net inflow reached 6.6 billion yuan, and new-home receivables turnover shortened to 39 days.
Ke Holdings posted a rebound in the second quarter of 2026, reporting its first year-on-year growth in gross transaction value (GTV) in twelve months, according to its unaudited financial disclosures. Total GTV rose 6.3% year-on-year to 933.8 billion yuan, supported by an upturn in China's secondary residential property sector. Net revenue reached 24.5 billion yuan for the quarter, while adjusted operating profit totaled 3.59 billion yuan. The platform's adjusted operating margin expanded by 8.5 percentage points year-on-year to 14.6%, representing the company's highest quarterly profitability in three years. Growth was led by the existing-home segment, where transaction volume climbed 25% compared with the same period last year. That expansion drove existing-home GTV up 8% year-on-year, generating 7.0 billion yuan in segment revenue. The contribution margin for existing-home services improved by 6.1 percentage points to 46.1%. Meanwhile, primary property transactions showed sequential stabilization; new-home GTV rose 1.2% year-on-year and 77.1% quarter-on-quarter, delivering 8.9 billion yuan in revenue. Chairman and Chief Executive Officer Peng Yongdong attributed the performance to internal organizational restructuring and productivity gains rather than aggressive network expansion. Instead of adding physical storefronts, the company focused on improving per-store transaction efficiency and deepening cross-store collaboration, lifting the average secondary transaction volume per store across its affiliated network by 26% year-on-year. Chief Financial Officer Xu Tao noted that gross margin widened by 6.7 percentage points year-on-year to 28.6%, while adjusted net profit margin reached 13.0%. The company generated 6.6 billion yuan in net cash from operating activities during the quarter. As of the end of the second quarter, Ke maintained a broad cash balance of approximately 67.3 billion yuan, excluding customer reserve funds. Additionally, the average turnover period for new-home accounts receivable fell to roughly 39 days, a reduction of approximately 12 days from the previous year, reflecting tighter payment settlement cycles.