Business & IndustryAnalysis

Xiaomi Unveils Pengcheng Extended-Range SUVs With Pre-Orders From 259,900 RMB

The smartphone maker enters China's competitive EREV market with dedicated retail stores and self-developed hybrid architecture.

Share
Moscow, Xiaomi SU7 max, Aug 2025 10
Retired electrician via Wikimedia Commons, CC0

The Brief

Xiaomi has officially unveiled its new Pengcheng EREV SUV series, marking its expansion beyond pure electric vehicles into extended-range hybrids. Announced at a technical conference by CEO Lei Jun, pre-sale pricing starts at 259,900 RMB for the five-seater N70 Max and 299,900 RMB for the seven-seater N90 Max. Built on Xiaomi's self-developed Kunlun Architecture, the vehicles offer combined driving ranges exceeding 1,400 kilometers and feature standalone showrooms across major Chinese cities ahead of a planned September release.

Why it matters

The Pengcheng series represents Xiaomi's strategic push into China's lucrative family SUV market, where extended-range electric vehicles (EREVs) offer broad consumer appeal by eliminating range anxiety. By branching out from battery-electric sedans into hybrid family haulers, Xiaomi aims to sustain its rapid delivery momentum and capture sales beyond Tier-1 metropolitan hubs.

China context

China's EREV market has seen intense growth as drivers in lower-tier cities seek electric vehicle driving dynamics without complete dependence on public charging networks. Xiaomi's decision to establish separate brick-and-mortar retail stores for Pengcheng underscores a distinct commercial strategy aimed at differentiating its hybrid product family from its flagship electric lineup.

Editor's View

EDITOR'S VIEW — Analysis and inference, not factual reporting. Xiaomi's move into extended-range hybrids highlights how rapidly Chinese EV makers must adapt to domestic consumer preferences. While pure electric vehicles dominate Tier-1 cities with dense charger coverage, EREVs remain central to winning over family buyers in second- and third-tier markets. Xiaomi's choice to build a separate retail channel for Pengcheng minimizes brand overlap, but expanding sales operations and maintaining quality across dual retail networks will test its operational execution.

What to watch

  • Final official pricing and configuration details during the formal September product launch.
  • Conversion rates from 1,000 RMB pre-order deposits into locked-in vehicle orders.
  • The expansion velocity of dedicated Pengcheng showrooms in second- and third-tier cities.

Key Takeaways

  • 1Pre-sale prices set at 259,900 RMB for N70 Max and 299,900 RMB for N90 Max.
  • 2Built on Kunlun Architecture with combined ranges exceeding 1,400 km.
  • 3Dedicated standalone retail network created specifically for the Pengcheng brand.
  • 4Xiaomi warns buyers against scalper scams selling fake reservation codes.
Xiaomi Auto officially introduced its new "Pengcheng" line of extended-range electric vehicles (EREVs) during a technical conference on July 30, marking the tech giant's first entry into China's fast-growing hybrid SUV market. According to Jiemian News and ITHome, Xiaomi Chairman and CEO Lei Jun announced pre-sale pricing for the five-seater Pengcheng N70 Max at 259,900 RMB ($36,200) and the flagship seven-seater N90 Max at 299,900 RMB ($41,800), with official market launch and deliveries scheduled for September. Built on Xiaomi's new "Kunlun Architecture," both models feature a self-developed range-extender system that accepts standard 92, 95, and 98 octane fuel to minimize long-distance charging concerns. ITHome reported that the N70 Max delivers a CLTC pure electric range of 505 kilometers and a combined range of 1,461 kilometers, powered by a dual-motor four-wheel-drive system generating 310 kW. The larger N90 Max provides 464 kilometers of pure electric range and a total combined range of 1,705 kilometers. Official warranty terms cover the range-extender and powertrain components for eight years or 160,000 kilometers, according to Jiemian News. To support the new product line, Xiaomi is establishing a dedicated retail footprint. Jiemian News, citing reports from Lanjing News, noted that standalone Pengcheng showrooms—which exclusively sell the EREV series rather than Xiaomi's existing pure-electric sedans and crossovers—have begun opening in major cities including Shanghai, Guangzhou, Dongguan, and Kunming. The rollout comes as Xiaomi reported delivering roughly 180,000 vehicles in the first half of 2026, up from 157,900 during the same period in 2025, bringing cumulative deliveries of its SU7 and YU7 models past 700,000 units. Following the pre-sale announcement, Xiaomi executives moved quickly to address online unauthorized sales channels. Xu Jieyun, Special Assistant to Xiaomi's Chairman, warned consumers against purchasing fake "F-codes" or priority allocation passes from online scalpers, clarifying that Xiaomi does not issue special reservation codes or offer secondary dealer channels. Pre-orders opened at 21:00 on July 30 with a refundable deposit of 1,000 RMB.