# H&H International

The Oracle of BBK Bets on Blind Boxes: Duan Yongping’s Strategic Shift to Pop Mart

Legendary investor Duan Yongping has become the second-largest shareholder of Pop Mart after a total reversal of his initial skepticism. By swapping his holdings in traditional energy for designer toys and comparing founder Wang Ning to Steve Jobs, Duan is signaling a major shift in the perceived maturity of China's IP-driven consumer sector.