# Xibei
Latest news and articles about Xibei
Total: 16 articles found
Back to the Pot: Why China’s Xibei is Betting on Humble Noodles to Survive the Pre-made Food Backlash
Xibei founder Jia Guolong has launched a budget-friendly braised noodle brand to counter a massive PR crisis over high prices and pre-made food. The move signals a strategic shift toward 'value-for-money' and smaller, more efficient store models in China’s cooling dining sector.
Once a Poster Child of China’s Casual Dining Boom, Xibei Scrambles to Stem Losses as Founder Recedes from Spotlight
Xibei, a major Chinese casual‑dining chain, has closed roughly 30% of its outlets and reported losses exceeding RMB 600 million since September 2025. Founder Jia Guolong has retreated from the CEO role while the company pursues emergency fundraising from personal contacts and implements sharp cost cuts and workforce reductions to stabilise cash flow.
Inner‑Mongolian Miner and Industry Peers Step In as Xibei Scrambles to Stem Crisis
Xibei, a prominent Chinese restaurant chain, has taken emergency steps—including minority investments from a mining magnate and industry peers, mass store closures, staff cuts and leadership changes—after a scandal over pre‑prepared dishes precipitated a steep sales decline. The injections are small and largely symbolic; the company now faces a difficult recovery that depends on restoring product credibility while managing a slimmer cost base.
Layoffs, Pay Cuts and a Vanishing CEO: Xibei’s Collapse as a Cautionary Tale for China’s Restaurant Sector
Xibei, a major Chinese restaurant chain, has come under fire after management rescinded earlier promises to protect employee pay, pushed staff toward voluntary resignations with a strict deadline, imposed standby wages at local minima, and offered severance in delayed instalments. The CEO, Jia Guolong, has stepped down amid a widening trust and reputational crisis that highlights wider risks for China’s restaurant sector.
Founder Retreats, Platforms Battle for Spring Gala, and a Dumpling Chain Goes Global: Three Shifts in China’s Consumer Sector
Jia Guolong has stepped down from key roles at an entity related to the Xibei chain amid a reputation crisis, signalling retrenchment by a founder-led brand. Kuaishou joined other major platforms to distribute the 2026 Spring Festival Gala in multiple digital formats, intensifying a broader competition for national cultural content. Meanwhile, dumpling chain Yuanji Yunjiao has expanded to 15 overseas outlets as it pursues a Hong Kong listing, underscoring the push by mid-sized Chinese food brands to internationalise.
PR Retreats, Spring-Gala Scramble and Dumplings Going Global: Three Moves Reshaping China’s Consumer Scene
Jia Guolong has stepped down as legal representative from an affiliate of Xibei as the brand recovers from a high‑profile PR dispute, Kuaishou secured a multi‑format role in streaming the 2026 CCTV Spring Festival Gala, and Yuan Ji Yun Jiao expanded its overseas footprint to 15 stores after opening a second Thai outlet. Together these moves highlight shifts in reputation management, platform competition for cultural moments, and the operational challenges of Chinese food brands going global.
Xibei’s Founder Abandons Personal Branding as Chain Braces for Heavy Losses and Store Closures
Xibei founder Jia Guolong said he will stop cultivating a personal brand and return to frontline operations as the group forecasts more than RMB 600 million in losses and prepares to close about 30% of its stores. New investors have increased the company's registered capital modestly, signalling both concern and continued faith in the chain’s underlying assets.
Crisis Lifeline: Xibei Secures A‑Round Backing from Restaurant Veteran Zhang Yong and Ex‑Alibaba Partner Hu Xiaoming as It Seeks a Comeback
Xibei has completed an A‑round capital increase led by investors including Xinrongji founder Zhang Yong and former Alibaba partner Hu Xiaoming, after a reputation crisis and the closure of roughly 100 stores. The funding is intended to stabilise cash flow, bolster supply‑chain capability and potentially preserve a path to a future IPO, but substantial governance and brand repair work remains.
China’s Restaurant Industry Is Souring: Xibei’s Store Closures Expose Wider Structural Pain
Xibei’s closure of 102 stores has become a high‑profile symbol of wider distress in China’s restaurant sector. Structural pressures—rising food and labour costs, falling per‑capita dining spend and tougher social‑insurance rules—are squeezing margins, prompting widespread closures, weak IPOs and a wave of industry consolidation.
Xibei’s Chairman Rebuts ‘Two‑Year Broccoli’ Claim, Says Premium Frozen Product Costs 80–120% More
Xibei chairman Jia Guolong has defended the restaurant chain’s use of frozen organic broccoli, saying it is a premium, export‑grade product that costs 80–120% more than ordinary broccoli and is rapidly rotated in stores. He rejected claims that restaurants serve “two‑year‑old” broccoli, noting typical use within weeks and emphasizing quick‑freeze, preservative‑free production and full cold‑chain logistics.
Xibei’s Retreat: How a Social-Media Feud Exposed a Chinese Chain’s Fragile Economics
A public feud between Xibei founder Jia Guolong and influencer Luo Yonghao has coincided with a sharp operational retrenchment at Xibei, which plans to shutter 102 stores after reporting a 50% drop in January sales. The episode highlights how reputational attacks over alleged use of pre‑prepared ingredients can amplify real economic fragility in China’s full‑service restaurant sector.
Livestream Smear and Corporate Freefall: How a Social‑Media Feud Pushed Xibei to the Brink
A months‑long dispute between influencer Luo Yonghao and Xibei chairman Jia Guolong over whether Xibei serves ‘‘pre‑made’’ food has driven a severe drop in customers and the planned closure of over 100 stores. The episode spotlights the clout of livestream personalities, gaps in regulation over pre‑made food, and a tightening of platform moderation as China seeks clearer rules for such public confrontations.