# Xinjiang
Latest news and articles about Xinjiang
Total: 14 articles found
China Doubles Down on Recruit Outreach as 2026 Conscription Drive Kicks Off
Chinese military recruitment agencies have launched an intensified, varied publicity campaign for the 2026 early conscription period, using campus fairs, household visits and public ceremonies to promote enlistment and veteran benefits. The effort seeks to counter demographic challenges and support the PLA’s modernization by making service both materially attractive and socially prestigious, with particular emphasis on outreach in frontier and rural areas.
From Snowfields to Screens: How a Young Xinjiang Official Turned Social Media into Rural Revival
He Jiaolong, a Xinjiang county official who became well known for using short videos and livestreaming to promote local tourism and agricultural products, has died, prompting national mourning. Her approach — combining formal education, digital marketing and grassroots commitment — exemplifies a broader Chinese strategy to use technology and returning talent for rural revitalization, while exposing risks of personality-driven development.