# consumer behaviour
Latest news and articles about consumer behaviour
Total: 4 articles found
Delivering Reunion: How China’s New Year Eve Dinners Became a Booming Delivery Market
Search interest for delivered and takeaway New Year’s Eve dinners in China surged in early February, with several hundred-percent jumps across related search terms. Restaurants and platforms are responding with dedicated delivery services, extended logistics into rural areas and new seasonal product offerings, reshaping how families consume the Spring Festival reunion meal.
China’s Outlet Boom: How suburban “discount bazaars” are remaking retail and reviving spending
China’s outlet centres have surged in popularity, filling a gap left by underperforming urban malls and unreliable e-commerce. Attracting middle-aged men, suburban families and young consumers disenchanted with online shopping, outlets have become suburban multipurpose destinations and a fast‑growing retail channel.
China’s Outlet Mall Boom: How suburban ‘discount havens’ are rewiring post‑pandemic retail
Outlet malls are enjoying a post‑pandemic renaissance across China, drawing a diverse mix of middle‑aged men, suburban families and disenchanted online shoppers with open‑air design, clustered brand offerings and visible discounts. Rapid expansion by established chains and new entrants is reshaping retail geography, but the model faces risks from discount dilution, overcapacity and rising consumer scepticism about promotional authenticity.
IKEA’s Clearance Rush: A Last Hurrah — and a Symptom of China’s Furniture Retail Shake‑Up
IKEA’s high-profile clearance sales at seven closing Chinese megastores drew crowds and chaotic scenes, highlighting the decline of large-format furniture malls and the rise of small-format, omnichannel retail. Consumer preferences, e-commerce competition and changing urban living patterns are reshaping China’s home-furnishing market, creating winners among agile domestic brands and lifestyle retailers and headaches for landlords and legacy operators.