# consumer goods
Latest news and articles about consumer goods
Total: 2 articles found
Bird’s‑Nest Brand Tightens Belt and Recasts Premium Product for Mass Market as Sales Stagnate
Yan Zhiwu reported a slight revenue decline to RMB 2.001 billion in 2025 alongside a 20.6% rise in net profit driven by cost reductions and factory upgrades. The company is pivoting from pure premium bird’s‑nest products toward lower‑priced convenience formats and peptide‑based extensions, but channel weaknesses and brand risks leave growth prospects uncertain.
Anhui’s Jinzhongzi Struggles to Recover as Five-Year Loss Streak Deepens
Jinzhongzi, an Anhui-based baijiu maker, has forecast a 2025 net loss of RMB 150–190 million, marking its fifth consecutive year in the red. Heavy dependence on low-end products and Anhui sales, combined with a prolonged leadership vacancy despite a 2022 mixed-ownership reform with China Resources, have left the company struggling to adapt to industry premiumisation and channel shift.