
Tesla’s Semantic Pivot: Why ‘Full Self-Driving’ is Vanishing from the Chinese Market
Tesla China has officially rebranded its premium FSD software as ‘Tesla Assisted Driving,’ removing all references to autonomous driving from its website while maintaining the current price of 64,000 RMB. This tactical move aligns the company with Chinese regulatory standards and manages consumer expectations as it prepares for a wider rollout of its supervised driving tech.


















