
China Cracks Down on âBig Fonts, Small Printâ Ads â Regulators Demand Clearer Claims and Proof from Marketers
Chinaâs market regulator has ordered a sixâmonth campaign to root out misleading advertising practices such as oversized headline claims paired with tiny disclaimers, unsubstantiated âfirst/bestâ assertions, and selective citations. The Notice tightens evidence requirements for advertisers, expands oversight of major publishing platforms, and signals a broader push to restore consumer trust and market order.


















