AI E-Commerce Compliance Campaign Launches in Zhejiang With Joint Industry Standards

China News Service reported that an AI e-commerce compliance governance and consumption environment initiative launched in Hangzhou on November 6, hosted jointly by SAC/TC563 and the Zhejiang Consumers Council. The event unveiled an industry proposal, commenced the drafting of two national standards, and convened roundtables alongside four specialized sharing sessions. Drafting officially began for two national standards, titled Guidelines for Quality Monitoring of E-Commerce Products Based on Artificial Intelligence Technology and Guidelines for Ethical Review of Generative Artificial Intelligence in E-Commerce. A representative from the TC563 secretariat stated that standards aim to strike a sustainable balance between innovation and supervision rather than choosing sides. During the event, platforms including Pinduoduo, Taotian, Joy Media, Qunar, and NetEase Yanxuan issued a joint initiative committing to legal baselines, consumer transparency, human backup channels, and curbs on illicit AI practices. The initiative urges persistent labeling for virtual anchors and generated product displays while strictly prohibiting celebrity face-swapping. The roundtable dialogue focused on consumer security in the AI era, examining artificial intelligence content labeling, human handling for automated customer service, platform rule transparency, and algorithmic governance. Additional thematic sessions addressed digital trade standards, verification of testing reports, livestream platform rules, and cross-border retail taxation policies.