Hunan Xiangjiang New Area Expands Cultural Exports Across Digital and Heritage Sectors

China News Service reported that Hunan Xiangjiang New Area, the first national-level new area in central China once recognized mainly for heavy machinery such as Zoomlion cranes and pump trucks, has broadened its exports over the past two years to include code, animation, intangible cultural heritage items, and artificial intelligence tools. Wondershare Technology operates from CEC Software Park in the new area across more than 200 countries and regions, securing over 200 physical Japanese mass-merchandise retail placements in stores such as BicCamera and Yodobashi Camera for its Wondershare Filmora video editing software. Game developer Caohua Interactive secured authorization for the American comic Xenozoic Tales, integrating Zhangjiajie sandstone peak forest scenery, Miao ethnic costumes, and Hanfu into its title Arcade Dinosaurs, which has undergone testing in Singapore and Malaysia application stores. Qinjiu Network deploys a proprietary full-chain micro-drama production platform that reduces production costs by over 80% compared to live-action filming and delivers content across more than 120 countries and regions, while Hunan's large-scale intelligent translation center supports 25 languages with an artificial intelligence video translation system. Husband-and-wife entrepreneurs Chen Liqun and Chen Shuangfeng presented their handmade Xiang embroidery tiger-head shoes in the United Nations headquarters exhibition hall in New York in March 2026, using TikTok, an independent website, and Etsy to sell abroad.

Custom dressmaker Xu Hongyan utilizes a self-developed artificial intelligence sizing system that processes 26 physical measurements from three photographs, increasing qualification rates from below 50% to 87% and driving monthly overseas sales of more than 300 qipao across more than 30 countries.