China Pledges Multimedia Standards Contribution for Global Progress

People's Daily reported from a high-level multimedia international standards seminar in Hangzhou that China plans to maintain pragmatic, collaborative innovation and serve as an active contributor empowering global technical progress through standards, advancing domestic technology to support worldwide development. Standards serve as a universal language for worldwide technical interoperability, playing an essential role in driving industrial upgrades, advancing technological transformation, facilitating fair trade, and securing interconnectivity. China continually delivers results and fulfills a constructive role in priority sectors such as immersive media, AI-native media coding, and audio and video coding. An official from the Ministry of Industry and Information Technology stated that China hopes to use international standardization platforms to share practical experience and innovative outcomes with nations worldwide. This approach aims to assist standards in empowering industries, quickening the large-scale diffusion of cutting-edge technology, and establishing a mutually beneficial global industrial ecosystem. The workshop was hosted by the China Electronics Standardization Institute as an exchange event during sessions of ISO/IEC JTC 1/SC 29, the technical subcommittee governing audio, picture, multimedia, and hypermedia information coding.