Policy & RegulationAnalysis

CMG Series on Xi Jinping's Classical Quotes Broadcast Across SCO Media

A multilingual production highlighting Chinese governance philosophy launches in Kyrgyzstan for regional distribution.

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The Brief

A multilingual edition of the television program "Classics Quoted by Xi Jinping," produced by China Media Group, has officially launched across media networks in Shanghai Cooperation Organisation (SCO) member states. A launch ceremony was held in Bishkek, Kyrgyzstan, on August 30, with broadcasts airing on platforms including the Kyrgyz National Radio and Television Corporation. The program highlights classical Chinese literary citations used in speeches and writings by President Xi Jinping, aimed at explaining China's governance concepts and cultural traditions to regional audiences.

Why it matters

The regional broadcast of this flagship media production reflects China's ongoing public diplomacy efforts within the Shanghai Cooperation Organisation, using cultural and philosophical narratives to explain Beijing's political concepts and strengthen diplomatic goodwill among member states.

China context

Produced by China Media Group, "Classics Quoted by Xi Jinping" serves as a core cultural and political communication initiative. By contextualizing ancient Chinese proverbs and classical literature through modern policy terminology, the series is designed to present Chinese leadership philosophy and statecraft to both domestic and international audiences.

Editor's View

EDITOR'S VIEW — Analysis and inference, not factual reporting. Beijing frequently aligns high-profile media and cultural launches with regional diplomatic milestones, particularly within multilateral frameworks like the SCO and Central Asian partnerships. By framing contemporary policy through traditional philosophical idioms, Chinese state media seeks to build normative understanding among neighboring publics while avoiding overly didactic ideological rhetoric.

What to watch

  • Audience reception and distribution reach across Central Asian and wider SCO media platforms
  • Additional cultural, media, and diplomatic exchange initiatives launched during upcoming SCO bilateral and multilateral engagements

Key Takeaways

  • 1The multilingual edition of "Classics Quoted by Xi Jinping," produced by CMG, launched in Bishkek on August 30.
  • 2The program is being broadcast across mainstream media outlets in SCO member nations, including Kyrgyzstan's national broadcaster.
  • 3The series focuses on classical Chinese texts and idioms used in Xi Jinping's speeches to illustrate Chinese governance philosophy.
A multilingual version of the Chinese television series "Classics Quoted by Xi Jinping" has begun broadcasting across mainstream media outlets in Shanghai Cooperation Organisation (SCO) member states, following an official launch event in Bishkek, Kyrgyzstan. Produced by China Media Group (CMG), the program officially debuted in the Kyrgyz capital on August 30, according to reports by Chinese state media. Broadcasters carrying the series include the Kyrgyz National Radio and Television Corporation, alongside television and digital outlets across the SCO region. The television program focuses on ancient Chinese literary quotations, historical idioms, and classical texts cited by President Xi Jinping in his speeches, articles, and public addresses. Chinese state media noted that the series is designed to showcase the philosophical foundations, cultural background, and governance concepts underpinning contemporary Chinese policy. The state-run coverage framed the broadcast as an educational window into traditional Chinese culture and modern statecraft for audiences across member nations. The deployment of multilingual programming across Central Asia and the broader SCO footprint is part of Beijing's broader international communication strategy. By presenting official policy through the lens of classical philosophy and shared regional history, Chinese media organizations seek to foster cross-cultural understanding and reinforce diplomatic ties within regional multilateral mechanisms. The launch highlights continued media cooperation agreements between Chinese state broadcasters and regional partners ahead of major diplomatic meetings and state engagements within the SCO framework.