Daily BriefAnalysis
Arabic Edition of Xi Jinping Classics Series Broadcast in Egypt and Africa
Produced by China Media Group, the television series highlights ancient Chinese philosophical quotes used in state governance.
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The Brief
An Arabic-language version of the Chinese political culture series 'Classics Quoted by Xi Jinping' was officially launched in Cairo on September 1 and broadcast across Egyptian state television and wider African networks. Produced by China Media Group, the program explores classical Chinese quotes cited in President Xi Jinping's major speeches, covering governance themes such as economic development, technological innovation, ecological conservation, and public welfare. Egyptian President Abdel Fattah el-Sisi sent a congratulatory letter marking the release.
Why it matters
The rollout of Arabic-language programming across prominent Egyptian and pan-African broadcasting networks reflects Beijing's ongoing public diplomacy strategy to explain its governance philosophy and development model to regional audiences through cultural and state media channels.
China context
Under broader China-Arab and China-Africa cooperation frameworks, state media syndication and multilingual broadcasting serve as key instruments for Chinese international communication, aiming to elevate overseas understanding of China's governing principles through traditional cultural references.
Editor's View
EDITOR'S VIEW — Analysis and inference, not factual reporting.
By framing modern political priorities—such as green transition, technological advancement, and poverty alleviation—through historical classics, Beijing seeks to offer an alternative narrative of statecraft that resonates with partner nations in the Global South. Egypt's participation highlights Cairo's central role as an entry point for Chinese cultural diplomacy across both the Arab world and the African continent.
What to watch
- Audience reception and local commentary across Egyptian and African broadcast networks.
- Potential expansion of China Media Group syndication agreements in other Arab League member states.
- Follow-up joint cultural and media production initiatives between Beijing and Cairo.
Key Takeaways
- 1The Arabic edition of 'Classics Quoted by Xi Jinping' launched in Cairo on September 1.
- 2Egyptian President Abdel Fattah el-Sisi sent a congratulatory letter on the program's debut.
- 3Produced by China Media Group, the series examines classical Chinese quotes used in Xi's governance speeches.
- 4The program is broadcast via Egyptian National Television and the African Union of Broadcasting.
An Arabic-language edition of the television program 'Classics Quoted by Xi Jinping' has premiered on Egyptian state television and networks affiliated with the African Union of Broadcasting, following a launch event held in Cairo on September 1.
According to state media reports, Egyptian President Abdel Fattah el-Sisi sent a congratulatory message marking the launch of the series, which was produced by China Media Group (CMG).
The program curates quotes from ancient Chinese literary and philosophical classics cited in President Xi Jinping's speeches, essays, and official addresses. The series organizes these historical references around core governing themes, including economic modernization, scientific and technological innovation, ecological conservation, and social welfare.
Chinese official releases noted that the program is intended to articulate the cultural foundation behind contemporary Chinese governance and explain the values underpinning its national development trajectory to international audiences.
Broadcast syndication began immediately across mainstream Egyptian outlets, including Egyptian National Television, alongside distribution channels connected to the African Union of Broadcasting. The broadcast reflects ongoing institutional cooperation between Chinese state media and regional broadcasting bodies in North Africa and the wider continent.
Sources
- 《平“语”近人——习近平喜欢的典故》（阿拉伯语版）在埃及主流媒体播出 — State Council of China · 9/2/2026
- 《平“语”近人——习近平喜欢的典故》（阿拉伯语版）在埃及主流媒体播出 — Ministry of National Defense · 9/2/2026