CP Group Showcases Customized Food Products at Ninth CIIE

People's Daily reported that Thailand's CP Group featured an ecological tree visual design at its booth in the food and agricultural exhibition area of the ninth China International Import Expo. The enterprise displayed customized offerings jointly developed with Chinese supermarkets alongside quick-meal series tailored for Chinese consumers, including perilla spicy chicken and potstickers. CP Group entered the Chinese market in 1979 and began exploring the setup of food processing plants across China during the 1990s. The company presently operates 5 modern food factories in China, including a Qingdao facility completed in 2016 featuring 12 fully automated production lines. Executive Huang Weiwei stated that the company broadened its operations from exporting fresh durians to manufacturing processed durian items within China. Huang noted that local processing addresses local consumer preferences directly, shifts the supply chain toward higher value-added goods, and reinforces corporate operational resilience. Commercial Consul Chen Shiguang from the Royal Thai Consulate-General in Shanghai stated that approximately 40 Thai companies attended the ninth event, highlighting agricultural goods and processed foods.

Huang Weiwei stated that China's development of new productive forces helped CP Group execute digital transitions across its industry and supply networks, while providing exposure to outside methods and goods.