Multinational Enterprises Debut New Consumer Products at Ninth CIIE

China News Service reported that leaders from multiple multinational corporations at the ninth China International Import Expo expressed strong confidence in the immense development potential of the Chinese market while unveiling numerous debut consumer products across the event. Dietary supplement brand Witsbb launched two new products, Edrington brand The Macallan debuted its renewed 2026 edition whisky in China, and organic dairy producer Arla Foods presented its high-end Lunevia collection scheduled for release in the first quarter of next year. Herbalife conducted an Asian debut for its personalized nutrition formula Bioniq GO, utilizing easy-to-take granule technology for daily dietary supplementation as the company expands its product portfolio to address the diversified health needs of Chinese consumers. Kjeldsens butter cookies held an event during its ninth consecutive year at the expo to introduce chocolate-assorted cookies as a China debut alongside Spring Festival gift sets, viewing the gathering as a platform to deepen ties with the Chinese market. Cellular health brand MitoQ, also attending for its ninth consecutive year, staged an Asian debut for its MitoQ cell essentials line at the ninth expo to expand its product footprint in China and offer health support to consumers.