# Apple
Latest news and articles about Apple
Total: 100 articles found
Apple Goes Live in Shanghai as Siri Upgrade Stumbles: A Global Experience, Minus a Clear Reveal
Apple has scheduled simultaneous, in‑person “Apple experience” events in Shanghai, New York and London for 4 March, emphasizing hands‑on media engagement while offering no livestream or product clues. The company is also grappling with setbacks to a major Siri upgrade, which may push flagship AI features out of the March iOS 26.4 update into later releases.
Apple Goes For Volume: iPhone 17e and a $699 MacBook to Lead March Spring Event
Apple’s March 4 spring event will introduce a budget iPhone 17e and a lower‑priced MacBook, both designed to expand Apple’s reach in price‑sensitive markets. Key changes include Dynamic Island on the 17e, A19 silicon and MagSafe for the lower tier, and an A18 Pro‑powered MacBook at an aggressive ~$699 price point.
Apple’s Siri Upgrade Stumbles in Testing, Forcing Staggered AI Rollout and New Timetable
Apple has delayed and will stagger the rollout of major Siri AI features after internal tests exposed stability, accuracy and routing problems. Privacy constraints and underperforming in‑house models are slowing development, while some search and image features may still ship on schedule.
Apple’s Next‑Gen Siri Stumbles Again: AI Features May Slip from March into Summer or Fall
Apple’s ambitious upgrade to Siri, built on its own model platform and integrating Google’s Gemini, has hit new testing problems that may delay key features previously slated for iOS 26.4 in March. Core capabilities such as expanded personal‑data search and advanced app voice controls are the most likely to slip into later iOS releases, underscoring the engineering and strategic challenges of deploying generative AI within Apple’s privacy framework.
Apple’s Siri Overhaul Falters in Testing, Key Voice Features Pushed to Later iOS Releases
Apple has delayed parts of its major Siri upgrade after testing exposed problems with query handling, response times and conversational flow. The company plans a phased rollout, pushing some features to iOS 26.5 or iOS 27 while focusing on stability for the initial release.
Apple Readies iOS 26.4 Beta and Early Spring Hardware Push — Siri, AI and MagSafe Move Down the Lineup
Apple is reportedly preparing an iOS 26.4 developer beta the week of Feb 23 that will include parts of a new Siri, and plans a product event the week of Mar 2 unveiling an iPhone 17e, a new A18-powered entry iPad with Apple Intelligence, and an M4-upgraded iPad Air. The moves signal Apple’s strategy to push AI features and accessory monetisation into broader parts of its product line while maintaining competitive entry pricing.
Apple to Seed Siri Upgrades and New Hardware in Late February–Early March, Gurman Says
Mark Gurman reports Apple will release the first iOS 26.4 developer beta the week of Feb 23 with partial Siri enhancements, followed by a hardware push the week of March 2. Planned devices include a $599 iPhone 17e with new chip and MagSafe tweaks, an entry iPad with A18 and Apple Intelligence, and an iPad Air upgraded to M4 silicon.
Big Tech’s $660bn AI Gamble Sparks Market Panic as Investors Question the Payoff
Big U.S. tech companies plan roughly $660 billion of AI-related capital spending in 2026, triggering a sharp market sell-off despite strong revenue growth. Investors worry the large, front-loaded investments will lengthen return timelines and concentrate risk, while Apple’s lower-spend, partnership-led approach has been rewarded.
Apple’s AI Brain Drain Deepens as Researchers Jump to Meta and DeepMind
Apple has lost at least four AI researchers — Yinfei Yang, Haoxuan You, Bailin Wang and Zirui Wang — who have joined Meta and Google DeepMind, following a recent departure of a senior Siri executive. The departures highlight a fierce talent competition in AI and raise concerns about Apple’s ability to rapidly scale advanced large‑model capabilities while maintaining its product and privacy constraints.
China’s 55‑Yuan iPhone 4S Boom: Nostalgia Fad or a Canary for Consumer Downshift?
A sudden surge in sales of the decade‑old iPhone 4S in China — often traded for about 55 yuan — reflects a mix of nostalgia, affordability pressures and the growing strength of the secondhand market. The trend coexists with strong demand for Apple’s latest flagships, suggesting a split in consumer behaviour rather than a straightforward downgrade.
Apple’s China Revival: iPhone 17 and Price Moves Drive a Breakout Quarter
Apple delivered a strong Q4 driven by iPhone sales and a notable recovery in Greater China, where iPhone revenue rose about 38% to $25.5 billion. Strategic price adjustments, the iPhone 17 product cycle and supply‑chain shifts to India and the US helped the rebound, though sustaining growth will test Apple against fierce local competition and geopolitical risks.
China’s 2025 Smartphone Market Seen at 307 Million Units, Lifting Momentum for Apple and Xiaomi
CAICT forecasts China’s domestic smartphone shipments at 307 million units in 2025, reflecting a large but mature market driven by replacement demand and premium upgrades. Apple and Xiaomi stand to benefit from premium positioning and broad model portfolios, while suppliers and policymakers navigate margin pressure and localisation trends.