# Apple
Latest news and articles about Apple
Total: 100 articles found
Apple Widens M‑Series Reach with M4‑Powered iPad Air, Starting at $599
Apple introduced a new iPad Air line equipped with its M4 chip, offering 11‑inch and 13‑inch models priced at $599 and $799 respectively, with preorders starting March 4. The move extends Apple’s M‑series performance into mid‑tier tablets, tightening the gap between iPad Air and Pro and reshaping competition with entry‑level laptops and rival tablets.
Apple Adds Mid‑Tier iPhone 17e to China Line‑up at 4,499 RMB as Pre‑orders Open March 4
Apple added an iPhone 17e to its China online store with a starting price of 4,499 yuan and 256GB base storage, opening pre‑orders on March 4 and shipping from March 11. The move broadens Apple’s price coverage in China and reflects a strategy to retain buyers facing strong competition from domestic manufacturers.
Apple Lists iPhone 17e in China at ¥4,499, Opens Pre‑orders on March 4 — A Bid for the Mid‑Market
Apple has listed a new iPhone 17e on its China website at a starting price of ¥4,499 with 256GB of storage, opening pre‑orders on March 4 at 22:15. The move signals a targeted push into China’s price‑sensitive mid‑range, aiming to broaden Apple’s addressable market while preserving ecosystem advantages.
Apple Prepares a Major UI Shift: Touch‑Capable MacBook Pro Pencilled for Late‑2026
Apple will keep Mac and iPad as separate product lines but is preparing a touch‑enabled MacBook Pro for late 2026 featuring Samsung OLED panels, Dynamic Island and new M6 chips on TSMC’s 2nm node. The device will be touch‑friendly rather than touch‑first, preserving keyboard and trackpad interaction while expanding macOS’s gesture capabilities.
Buffett Hands Over the Helm — but Berkshire’s Cash and Culture Keep the Story Intact
Warren Buffett retired as Berkshire Hathaway’s CEO at the end of 2025, handing leadership to Greg Abel while remaining active as a shareholder and advisor. The annual report shows record cash of $373.3 billion, concentrated equity holdings in a few U.S. and Japanese companies, a drop in annual net profit, and a cautious stance on buybacks and dividends.
Markets on Edge as Middle East Flare‑Up Collides with a Packed Global Calendar
A sudden escalation in US‑Israel‑Iran hostilities has injected fresh geopolitical risk into markets already constrained by holiday closures, forcing investors to interpret volatile moves on low‑liquidity crypto and derivatives platforms. The week ahead compacts critical macro data — most notably Friday’s US nonfarm payrolls — with major political events and corporate earnings that together will determine whether recent risk premia persist or dissipate.
Memory Shortage Threatens to Shrink Global Smartphone Market — IDC Predicts a 2026 Downturn
IDC has reduced its 2026 smartphone shipment forecast to about 1.1 billion units, warning that a memory chip shortage and steep price rises could drive a record 13% market contraction. The shortage is forcing OEMs to cut low‑end models and push consumers toward higher‑priced devices, a structural shift that IDC expects will persist until at least mid‑2027.
Buffett’s Farewell Portfolio: Berkshire Slashes Amazon and Trims Apple and BAC, Opens a Position in The New York Times
Berkshire Hathaway’s last 13F filed while Warren Buffett was CEO shows large reductions in Amazon (over 77% cut), continued trimming of Apple and significant sales of Bank of America, while opening a new roughly $352m stake in The New York Times. The moves—combined with increases in Chevron and Chubb—suggest a selective rotation into energy and insurance and a cautious stance on big tech amid questions about AI‑related spending.
Fed Uncertainty Sends Metals Tumbling as Techs Rally Around Apple Event Hype
US stocks staged an intraday V-shaped recovery to close slightly higher while precious metals plunged after Fed comments dampened hopes for imminent rate cuts. Apple’s March product event lifted its stock and highlighted on-device AI ambitions, even as the CME probabilities and Fed messaging keep investors cautious about near-term monetary easing.
Apple Moves Beyond the iPhone: Three-Pronged Push into AI Wearables
Apple is accelerating development of three AI-focused wearables — high-end smart glasses, a clip-or-necklace pendant and camera-enhanced AirPods — that rely on Siri and visual context awareness while remaining tethered to the iPhone. The company aims to start production on its glasses prototype by December 2026 with a 2027 launch, and is also expanding AI into home devices; success hinges on major improvements to Siri, privacy safeguards and consumer acceptance.
Apple Accelerates Push Into AI Wearables with Smart Glasses, Pendant and Smarter AirPods
Apple is rapidly developing three AI-focused wearables—a pair of smart glasses, a clip-or-necklace pendant and more capable AirPods—each built around a visually aware Siri and integrated tightly with the iPhone. The initiative signals Apple’s ambition to lead multimodal, AI-enabled consumer hardware while navigating technical, privacy and regulatory hurdles.
Year of the Horse Preview: AI Will Drive the Next Wave of Consumer Tech — Is Apple’s Next Big Thing a Foldable iPhone?
AI is set to be the defining force in consumer electronics for the lunar Year of the Horse, driving changes across chips, sensors and software. While foldable phones are a logical battleground — and a possible next hit for Apple — the real competition will be about integrating efficient on-device intelligence, managing supply-chain costs and meeting regulatory expectations.