# Apple
Latest news and articles about Apple
Total: 100 articles found
Apple to Recast Siri as a System‑Level Chatbot — Powered by Google’s Gemini Under the Hood
Apple will relaunch Siri as a system‑level, conversational AI called "Campos," to be unveiled at WWDC in June and shipped with iOS 27 in September. The assistant will be multimodal and deeply integrated with system apps, but its underlying model will be a customised Google Gemini running on Google Cloud and TPUs, a pragmatic deal that raises privacy, competition and strategic‑dependency questions.
Apple Offers Short New‑Year Price Cut in China — But Newest iPhones Stay Off the Table
Apple China will run a four‑day New‑Year promotion from Jan 24–27 offering up to RMB 1,000 off selected iPhones, Macs, iPads and Apple Watches, while excluding the newly released iPhone 17 series. The limited, targeted discount reflects Apple’s effort to stimulate demand in a mature Chinese market without undercutting its latest flagship models.
Apple China Rolls Out Short Lunar‑New‑Year Price Cuts — Up to ¥1,000 Off Select Devices
Apple China is offering up to ¥1,000 off selected devices on its website from 24–27 January 2026, covering iPhone 16 models but excluding iPhone 17. The limited‑time move is aimed at stimulating Lunar‑New‑Year purchases, managing inventory and competing with domestic rivals while preserving overall pricing strategy.
Apple Services Disrupted: App Store, Apple TV and iTunes Hit by Ongoing Outage
Apple reported an ongoing outage affecting the App Store, Apple TV and iTunes, with knock-on problems for Photos, iMessage and iCloud iWork. The disruption highlights operational and reputational risks for Apple and immediate economic consequences for developers and content providers.