# Apple
Latest news and articles about Apple
Total: 100 articles found
iPhone 17 Supercycle Fuels Record Quarter — but AI‑Driven Chip Squeeze Puts Margins at Risk
Apple reported a record fiscal Q1 driven by iPhone 17 sales and a services business that exceeded $30 billion in a single quarter. Strong results mask strategic challenges: surging memory prices driven by AI infrastructure demand threaten gross margins, even as Apple pursues a device‑centric AI strategy built around partnerships and selective acquisitions.
Vintage iPhone 4S Surges on Chinese E‑commerce — Over 100,000 Orders in a Month at Rock‑Bottom Prices
A sudden spike in orders for the decade‑old iPhone 4S on Chinese e‑commerce platforms — exceeding 100,000 in about 30 days and including listings priced as low as ¥55 — highlights robust demand for ultra‑cheap smartphones in lower‑tier markets. The surge underscores growth in the refurbished and grey‑market ecosystem, raises questions over authenticity and consumer protection, and presents mixed consequences for Apple’s premium strategy.
Apple’s new AirTag widens the net for lost things — louder, farther and greener
Apple’s refreshed AirTag, launched in China at 249 yuan, improves precision locating with a second‑generation UWB chip, extends Bluetooth range, and makes the speaker louder. The update emphasises recycled materials, deeper Apple Watch integration, and a secure item‑sharing feature for partners such as airlines, while reiterating existing anti‑stalking and privacy protections.
Apple Slashes iPhone Air Price by ¥2,500 in China as Tmall New‑Year Sale Kicks Off
Apple will cut the price of the 256GB iPhone Air from ¥7,999 to as low as ¥5,499 during Tmall’s Lunar‑New‑Year sale, a ¥2,500 drop driven by an official price cut plus advertised national rebates. The move, alongside recent promotions on Pro models, indicates Apple is using more aggressive discounting to navigate a price‑sensitive and highly competitive Chinese smartphone market.
Apple Cuts iPhone Air Price by Rmb2,500 in China’s Tmall New‑Year Sale — A Tactical Push to Stimulate Demand
Apple will slash the 256GB iPhone Air price in China’s Tmall New Year festival from Rmb7,999 to Rmb5,499 through an official Rmb2,000 cut plus a national subsidy, part of broader discounts across its product range. The move highlights Apple’s tactical use of platform promotions to stimulate demand amid fierce competition from domestic rivals and a maturing smartphone market.
Apple Slashes Prices in China: iPhone Air Sees Record RMB 2,500 Cut in Tmall New‑Year Blitz
Apple has initiated a major New‑Year promotion in China via its Tmall flagship, cutting up to RMB 2,500 from the iPhone Air’s launch price and offering discounts across Macs, iPads and accessories. The sale — timed for Lunar New Year and supported by limited stock allocations — signals aggressive channel management and highlights the Chinese market’s growing price sensitivity and the role of eSIM adoption in Apple’s local strategy.
Apple Slashes iPhone Air Prices in China — Official Cut Plus State Subsidy Cuts Up to ¥2,500
Apple has cut the iPhone Air price in China by up to ¥2,500, combining a ¥2,000 official discount with a national subsidy to bring the starting price to about ¥5,499. The unprecedented promotion reflects weak smartphone demand and intense competition in China, and raises questions about Apple’s premium positioning and margin strategy in its largest overseas market.
Apple Slashes iPhone Air Prices in China as New‑Year Tmall Push Signals Demand Pressure
Apple has initiated a major New‑Year sale on its Tmall store in China, cutting the iPhone Air’s effective price by roughly RMB 2,500 and extending discounts across its device lineup. The move — the third sizable promotion in about a month — highlights demand pressures in China and precedes Apple’s January 29 quarterly results.
Apple Hands Design Oversight to Hardware Chief, Lifting John Ternus into Cook’s Succession Spotlight
Apple has broadened John Ternus’s remit to include design oversight, enhancing his standing as a frontrunner to succeed Tim Cook. The move underscores Apple’s emphasis on product design while exposing potential succession trade-offs around chip leadership and governance timing.
Apple Consolidates Design Under Hardware Chief, Quietly Signalling a Cook Successor
Apple has added design oversight to the responsibilities of John Ternus, consolidating hardware engineering and design under a single executive. The move strengthens Ternus’s standing as a potential successor to Tim Cook and signals Apple’s desire for tighter integration of engineering and product aesthetics as it develops new hardware and AI-driven devices.
Nvidia Overtakes Apple as TSMC’s Biggest Client, Underscoring AI’s Grip on the Chip Supply Chain
Jensen Huang confirmed that Nvidia has become TSMC’s largest customer, replacing Apple. The shift reflects booming demand for AI accelerators, with implications for TSMC’s capacity allocation, industry pricing power, and geopolitical supply‑chain risk.
Risk-On Rally Meets a Record Gold Surge: Markets Cheer Davos Calm as an Arctic Energy Shock Bites
US equities rose after conciliatory remarks at Davos, yet spot gold hit a record near $4,888/oz as a severe winter storm and falling temperatures in Europe and Asia sent natural-gas prices soaring. Chinese policy moves — from faster RMB cross-border payments to tax breaks for CDR investors — signalled continued financial opening even as corporate earnings and sector-specific strains paint an uneven domestic picture.