# IPO

A Founder’s Fight with Public Perception: Why Xi Bei’s 102 Store Closures Are More Than an Influencer Feud

Xi Bei will close 102 stores and lay off about 4,000 workers as it faces over RMB 600 million in projected losses, a crisis compounded by a public feud between founder Jia Guolong and influencer Luo Yonghao. The dispute highlights how consumer perceptions, amplified online, can inflict severe damage on dining chains already facing a broad consumption downturn and dimming IPO prospects.

SoBiz2026年1月20日 04:30

#Xi Bei#Jia Guolong#Luo Yonghao

A close-up shot of a bowl of white rice with sautéed vegetables on the side, ideal for food blogs.

Business

How a Public Feud and Hardline Founder Pushed Xibei From IPO Hope to Cash Burn

Xibei’s founder‑led confrontation with online critics and a string of emotionally driven operational moves have coincided with steep closures, large losses and damaged investor confidence. The company’s heavy couponing, labour cost increases and disrupted supply chain have burned cash without restoring customer trust, leaving its IPO ambitions in jeopardy.

SoBiz2026年1月17日 05:10

#Xibei#Jia Guolong#pre-made meals

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