# baijiu
Latest news and articles about baijiu
Total: 7 articles found
Maotai's Rally Reignites Talk of a Baijiu Bottom — But Seasonal Bounce or Structural Turn?
Kweichow Moutai’s shares and wholesale prices have both climbed in early February, rekindling speculation that China’s premium baijiu sector may be emerging from a multiyear trough. The move is supported by stronger seasonal demand, Moutai’s digital sales channel and modestly improved policy sentiment, but significant structural headwinds and divergent analyst valuations counsel caution.
Maotai’s Pre‑New Year Rollercoaster: Prices Spike Then Slide, Leaving Traders Exposed
Maotai prices swung sharply around the Lunar New Year, with single‑bottle quotes briefly rising to about ¥1,830 before retreating to ¥1,740–¥1,780. Wholesale boxed vintages saw modest declines while single‑bottle retail prices remained comparatively stable, underscoring festival demand and speculative trading pressures that strain small merchants.
Anhui’s Jinzhongzi Struggles to Recover as Five-Year Loss Streak Deepens
Jinzhongzi, an Anhui-based baijiu maker, has forecast a 2025 net loss of RMB 150–190 million, marking its fifth consecutive year in the red. Heavy dependence on low-end products and Anhui sales, combined with a prolonged leadership vacancy despite a 2022 mixed-ownership reform with China Resources, have left the company struggling to adapt to industry premiumisation and channel shift.
Heritage Baijiu Brand Jinzhongzi Sinks Deeper as China Resources’ Rescue Stalls
Jinzhongzi, an Anhui-based baijiu maker and former provincial heavyweight, has warned of a ¥150–190 million loss for 2025 — its fifth consecutive annual loss. The company is highly dependent on low-price and provincial sales, has failed to scale mid- and high-end channels, and remains without a permanent general manager after China Resources’ 2022 investment failed to deliver a turnaround.
Moutai’s Zodiac Reset: Horse-Year Release Marks End of Speculative Boom and a Return to Consumption
Moutai’s Horse-year zodiac release cooled quickly as the company deliberately tightened distribution and pricing, shrinking speculative premiums and redirecting the series toward consumption and collecting. The dual-version product design and timed releases aim to broaden access while protecting scarcity, but channel delays and cautious sentiment mean short-term risks remain.
Moutai Cools the Speculative Bubble: Zodiac “Horse” Release Signals Shift from Investment to Consumption
Moutai’s latest zodiac release, the Horse-year “Ma-Mao,” has seen resale premiums shrink and dealer enthusiasm cool after the company introduced lower-priced and higher-quality dual versions and tightened release controls. The move reflects a deliberate strategy to reposition zodiac bottles from speculative assets toward consumer and collectible products, stabilising prices and emphasising cultural and drinking value.
Moutai Scrambles After Zodiac-Label Typo — A Small Slip, Big Implications for a Sacred Brand
A printing error on Moutai’s 2026 Horse-year packaging turned the character 昴 into 昂, prompting rapid company action to correct supplies and offer exchanges. While the mistake risks minor reputational damage, collectors’ interest in misprints could make the flawed bottles more valuable on the secondary market.