# iPhone Air
Latest news and articles about iPhone Air
Total: 6 articles found
Apple Slashes iPhone Air Price in China as New‑Year Promo Exposes Demand Strain
Apple has launched a large Lunar New Year promotion in China that cuts 2,000 yuan off the iPhone Air and applies discounts across Macs, iPads and accessories. The move, coupled with deeper third‑party markdowns, points to inventory and demand pressures for the iPhone Air months after its launch and illustrates Apple’s tactical use of price to defend share in a fiercely competitive high‑end Chinese market.
Apple Slashes iPhone Air Price by ¥2,500 in China as Tmall New‑Year Sale Kicks Off
Apple will cut the price of the 256GB iPhone Air from ¥7,999 to as low as ¥5,499 during Tmall’s Lunar‑New‑Year sale, a ¥2,500 drop driven by an official price cut plus advertised national rebates. The move, alongside recent promotions on Pro models, indicates Apple is using more aggressive discounting to navigate a price‑sensitive and highly competitive Chinese smartphone market.
Apple Cuts iPhone Air Price by Rmb2,500 in China’s Tmall New‑Year Sale — A Tactical Push to Stimulate Demand
Apple will slash the 256GB iPhone Air price in China’s Tmall New Year festival from Rmb7,999 to Rmb5,499 through an official Rmb2,000 cut plus a national subsidy, part of broader discounts across its product range. The move highlights Apple’s tactical use of platform promotions to stimulate demand amid fierce competition from domestic rivals and a maturing smartphone market.
Apple Slashes Prices in China: iPhone Air Sees Record RMB 2,500 Cut in Tmall New‑Year Blitz
Apple has initiated a major New‑Year promotion in China via its Tmall flagship, cutting up to RMB 2,500 from the iPhone Air’s launch price and offering discounts across Macs, iPads and accessories. The sale — timed for Lunar New Year and supported by limited stock allocations — signals aggressive channel management and highlights the Chinese market’s growing price sensitivity and the role of eSIM adoption in Apple’s local strategy.
Apple Slashes iPhone Air Prices in China — Official Cut Plus State Subsidy Cuts Up to ¥2,500
Apple has cut the iPhone Air price in China by up to ¥2,500, combining a ¥2,000 official discount with a national subsidy to bring the starting price to about ¥5,499. The unprecedented promotion reflects weak smartphone demand and intense competition in China, and raises questions about Apple’s premium positioning and margin strategy in its largest overseas market.
Apple Slashes iPhone Air Prices in China as New‑Year Tmall Push Signals Demand Pressure
Apple has initiated a major New‑Year sale on its Tmall store in China, cutting the iPhone Air’s effective price by roughly RMB 2,500 and extending discounts across its device lineup. The move — the third sizable promotion in about a month — highlights demand pressures in China and precedes Apple’s January 29 quarterly results.