# sportswear
Latest news and articles about sportswear
Total: 2 articles found
Anta’s Big Gamble: Buying a Stake in Puma to Jumpstart Global Ambitions
Anta Sports has agreed to buy a 29.06% stake in Puma for €1.5bn, becoming the German brand’s largest shareholder as it seeks faster international growth. The transaction gives Anta global brand heft but presents integration challenges: Puma already competes in China, the stake is non‑controlling, and Puma’s recent losses highlight the turnaround work ahead.
Anta's Bold Bet: Chinese Sportswear Group to Buy a Near-30% Stake in Puma for €1.5bn
Anta has agreed to buy a 29.06% stake in Puma SE for €1.505 billion, a near-30% holding that confers large minority influence while remaining below Germany’s 30% mandatory-offer threshold. The purchase advances Anta’s global expansion strategy and creates scope for commercial cooperation across product, retail and markets, but also invites governance and regulatory scrutiny.