
Apple Slashes Prices in China: iPhone Air Sees Record RMB 2,500 Cut in Tmall NewâYear Blitz
Apple has initiated a major NewâYear promotion in China via its Tmall flagship, cutting up to RMB 2,500 from the iPhone Airâs launch price and offering discounts across Macs, iPads and accessories. The sale â timed for Lunar New Year and supported by limited stock allocations â signals aggressive channel management and highlights the Chinese marketâs growing price sensitivity and the role of eSIM adoption in Appleâs local strategy.


















