Chengdu Launches Cross-Border E-Commerce and Industrial Belt Initiative

China News Service reported that the 2026 Chengdu cross-border e-commerce plus industrial belt event series commenced in Chengdu on October 27 under a dedicated outreach theme. The initiative aims to accelerate deep integration between cross-border e-commerce and physical industries, converting local industrial and product strengths into competitive advantages in international markets. Organizers plan to visit specialized markets, industrial parks, and source factories to connect supply chain participants with platforms and service providers. The outreach will link neighboring cities such as Deyang, Meishan, and Ziyang around local specialty industries, while introducing practical knowledge and policies to small merchants, entrepreneurial teams, and university students. The opening session took place at Chengdu Dacheng Market, situated within the Rongbei business district, which houses numerous domestic wholesale merchants supported by established apparel, luggage, and small commodity bases.

According to Sichuan Zhongshi Cross-border E-commerce Industrial Park head Huang Jiajun, local merchants hold strong product sources from domestic trade but face operational shortcomings, elevated trial costs, and unfamiliarity with cross-border platforms across product listing, advertising, after-sales operations, and overseas warehouse setup.