Seven Chinese Government Departments Launch Quality E-commerce Initiative

According to a report from China News Service, the Ministry of Commerce and six other government departments officially released a notice on October 10 regarding the implementation of a quality e-commerce action plan. This initiative outlines fifteen specific measures across five key areas designed to improve the overall quality of online commerce. Authorities are focusing on cultivating high-quality e-commerce entities by leveraging exhibitions and demonstration bases. Platforms are encouraged to publish quality governance reports and make public commitments to service improvements. This approach aims to establish a foundation for integrity, while providing classification guidance to foster a group of benchmark platforms. The government is urging platforms to refine their internal rules through transparent processes, including public consultation and legal compliance. By prioritizing product quality, service reputation, and credit information in recommendation mechanisms, the policy seeks to protect the rights of both merchants and consumers while ensuring high-quality goods reach the market. To establish a comprehensive quality control system, platforms are encouraged to appoint chief quality officers and build systematic management frameworks. The initiative supports the use of government data for verifying merchant credentials and risk prevention. Furthermore, platforms are pushed to adopt electronic authentication services to improve contract reliability and convenience.