China Names 14 Artificial Intelligence Pilot Projects in Culture and Tourism

China News Service reported that China's Ministry of Culture and Tourism officially published an approved list of 14 application pilot projects for artificial intelligence plus culture and tourism on 16 to advance technology integration across cultural and tourism fields. The application pilot initiatives primarily include 6 key directions: assisting culture and arts creation and production, improving public cultural services, helping protect and inherit cultural heritage, cultivating new culture and tourism formats, enhancing tourism service and governance efficiency, and strengthening culture and tourism market supervision. The 14 announced application pilot projects feature a balanced layout covering all designated focus areas, with undertaking bodies spanning ministry-affiliated units, co-constructed institutions, comprehensive universities, and cultural and tourism enterprises to leverage distinct resource strengths and provide multi-faceted support. According to an official from the Science and Technology Education Department of the Ministry of Culture and Tourism, the pilots will bring together scenario implementers, data resource providers, and technology providers to promote integration among industry, academia, research, and application.

The ministry official noted the pilots will develop practical new products and services for specific operational scenarios, explore data processing, technical applications, and operational management, and solidify proven practices into industry standards to facilitate broad replication across the entire sector.