# Apple
Latest news and articles about Apple
Total: 59 articles found
Tim Cook’s Beijing Diplomacy: Aligning Apple with China’s 'New Quality Productive Forces'
Apple CEO Tim Cook used the 2026 China Development Forum to align Apple's strategic goals with China's 'New Quality Productive Forces' economic agenda. His speech emphasized deep manufacturing integration, a commitment to green supply chains, and long-term investments in Chinese education and talent.
Tim Cook’s China Stop: Apple Turns Its 50th Birthday into a Local Engagement Drive in Chengdu
Tim Cook attended Apple’s 50th anniversary celebration at the Taikoo Li Apple store in Chengdu, joining local artist Li Yuchun and customers. The visit underscores Apple’s strategic focus on Greater China, where sales have outpaced expectations, and balances consumer outreach with impending policy engagement in Beijing.
Apple’s COO Makes a Show of China Ties: New Shenzhen Lab and Supplier Visits underscore Manufacturing Dependence
Apple COO Sabih Khan visited Shenzhen on March 17 to inspect a bonded-zone application research lab and key suppliers including Sunwoda and Foxconn, highlighting the company’s operational reliance on China. The trip underlines how onshore testing, automation and digital twins compress product-development cycles even as Apple pursues supply‑chain diversification.
Apple Refreshes High-End Headphones with AirPods Max 2, Leaning Into H2 Chip and Lossless Audio
Apple has launched the AirPods Max 2 at 3,999 yuan, highlighting a new H2 chip, 1.5x better active noise cancellation, and support for 24-bit/48 kHz lossless audio over USB-C. The refresh targets both premium consumers and creators, positioning Apple to protect its high-end audio margins amid intensifying competition.
Apple Cuts China App Store Fees in Bid to Appease Regulators and Win Back Developers
Apple will reduce App Store commission rates in mainland China from March 15, 2026, cutting the standard rate from 30% to 25% and lowering qualifying small‑business and mini‑apps rates from 15% to 12% without requiring developers to sign new terms. The move, presented as the result of talks with Chinese regulators, aims to bolster the attractiveness of iOS and iPadOS for Chinese developers while easing regulatory and competitive pressures in a critical market.
Tencent Welcomes Apple’s Commission Cut in China as a Win for Developers and Platform Openness
Tencent praised Apple’s recent adjustment to App Store commission policy in China as a boost for openness and developer innovation, attributing the move to regulatory pressure. The change could improve margins for major developers like Tencent, reshape app‑store economics in China, and test how Apple offsets lost services revenue.
Apple Lowers App Store Fees in China After Talks with Regulators
Apple will lower App Store commissions in mainland China from 30% to 25% on paid apps and in‑app purchases, and from 15% to 12% for qualifying small developers and mini‑apps, effective 15 March 2026. The adjustment follows talks with Chinese regulators and requires no new developer consent, reflecting Apple’s effort to accommodate regulatory concerns while preserving its business model in China.
Apple Readies Foldable iPhone with iPad‑Like Interface to Push Multitasking Edge
Apple is preparing a foldable iPhone whose interior behaves like an iPad, with a wide, tablet‑sized screen and iOS updates enabling side‑by‑side app layouts. The design prioritizes multitasking and could shift expectations for premium foldables, but success hinges on durability, developer adoption and price.
Apple Accelerates India Push: iPhone Production Jumps to About 55 Million, Now Accounts for a Quarter of Output
Apple raised iPhone assembly in India by about 53% last year, producing roughly 55 million units — nearly a quarter of its global iPhone output. The shift boosts India’s role in global electronics manufacturing, improves supply-chain resilience for Apple, but does not yet replace critical component suppliers concentrated in East Asia.
Apple’s Smart-Home Push Stalls as Siri’s Slow Burn Forces Product Delays
Apple has delayed the release of a smart home display (J490) until about September while it finishes a major Siri overhaul. The setback highlights friction between Apple’s hardware readiness and the slower development of AI-driven software features that underpin its smart-home strategy.
Apple Goes Cheap: MacBook Neo Uses iPhone A18 Pro and Bright Colours to Target Education Market
Apple has launched the MacBook Neo in Shanghai, a ¥4,599 entry‑level laptop that pairs an iPhone‑class A18 Pro chip with a colourful aluminium body and fanless design. The device is aimed at education and first‑time buyers and represents a strategic push to expand Apple’s footprint in budget segments traditionally dominated by Chromebooks and low‑cost Windows PCs.
Apple Goes Down‑market: MacBook Neo Brings iPhone Silicon to an Entry‑Level Laptop
Apple has launched the MacBook Neo, a compact 13‑inch laptop starting at ¥4,599 that uses the A18 Pro iPhone chip — the first iPhone‑class SoC in a Mac. The move signals a strategic push into lower price tiers to recruit new users into Apple’s ecosystem while testing a new chip segmentation between A‑series and M‑series devices.