
Baidu Goes AllâIn on AI After „16.2bn WriteâDown and 76% Profit Collapse
Baiduâs 2025 results exposed the costs of an urgent pivot: revenue slipped and net profit collapsed 76%, driven largely by a „16.2bn writeâdown of obsolete compute assets. The company is reallocating around AI â reporting a fastâgrowing „40bn AI new business â but faces intense competition, uncertain unit economics and the challenge of replacing evaporating searchâad revenue.


















